One of the most important skills to master in sales is undoubtedly your ability to make effective sales calls, using effective telephone techniques to build rapport, create relationships, solve client problems and convert more business.
The world is constantly evolving. Consider some of the changes which are affecting us right now. The Brexit negotiations are now in full swing and we have a general election within a month. Business communication is also changing and we have to keep up with so many different communication platforms including social media sites and mobile apps. It is sometimes very confusing and we don’t know which is the best way to communicate with our clients.
It can be easy to avoid using the telephone, to send an email or text to catch up with a client, like we do with our friends, but I feel very strongly about the benefits of picking up the telephone and having a conversation. If you develop your telephone skills and fine tune the way you approach calls with your clients, it will bring you great rewards. It is still the quickest, most efficient and immediate form of communication. You just need to make sure you are being your most effective when you make calls.
Read My Top Tips for Making More Successful Sales Calls