Accor Hospitality Group Case Study

Accor Hospitality Group Case Study

Background The original brief from Accor was to develop a programme of sales training for their portfolio of UK hotels with the aim to: · To develop more opportunities and revenues from meetings, incentive groups, conferences and events (MICE Business) · To improve...
Dynamic telephone techniques to win more sales

Dynamic telephone techniques to win more sales

One of the most important skills to master in sales is undoubtedly your ability to make effective sales calls, using effective telephone techniques to build rapport, create relationships, solve client problems and convert more business. The world is constantly...
Why we need to be more curious in business

Why we need to be more curious in business

Today’s successful businesses are looking for a new breed of salesperson: people motivated more by the satisfaction of helping a customer, rather than just the financial reward. People who can delve deeper into the customer’s needs: what have they already seen, what...